CosmoGIRL! empowers readers with self-esteem and self-expression to feel good about who they are and who they topics want to be. Entertainment, fashion, relationship, self-improvement, beauty, culture and humanities are regular featured at CosmoGIRL! Magazine, among other topics that attract female teens. CosmoGIRL! regularly holds various events, the most noted event is, CosmoGIRL! Of The Year. It is an annual role-model search, looking for true CosmoGIRLs with their own uniqueness and awareness of what true beauty is.
Through the campaign, CosmoGIRL! Is Born To Lead, CG! encourages its readers to be leaders in all aspects of their lives. From being trend-setters, standing up for what they believe in, feeling good about themselves, to voicing their opinions.
CosmoGIRL! readers are female teenagers aged between 13-18 years old, residing in big cities with social economic status of A, B and C+. These teens are on the verge of being independent and eager to make achievements. They are also very attentive to what's going on around them.